| Type | Not-for-Profit |
|---|---|
| Industry | Technology |
| Founded | 1991 |
| Headquarters | Chicago, USA |
| Key people | Board of Directors Bridgette Chambers, Chief Executive Officer and member of Board of Directors Volunteer Board Members: Anthony J. Bosco, Jr., Chairman Mike Stoko, Vice Chairperson Christina Crone, Finance Chairperson Mike O'Dell, Director and Chairman of the ASUG Executive Exchange Paul Phipps, Director and Vice Chairman of ASUG Executive Exchange Rob Jenkins, Director Sherryanne H. Meyer, Director Jermaine B. Patterson, Director Keith Sturgill, Director David Wascom, Director Don Whittington, Director Joe Zabaglo, Director |
| Services |
ASUG is an independent community of SAP experts in North America that delivers events, education, influence, and networking to its members |
| Website | www.asug.com |
Contents |
In 1990, SAP customers who attended the SAP annual conference “SAPPHIRE” met to form an SAP users' group.[1] In 1991, the Americas' SAP Users' Group (ASUG) was created and now ranks as the largest independent, not-for-profit organization of SAP customer companies[2] and SAP solution providers in the world.[3] ASUG works closely with SAP in order to deliver education, networking, and influence to ASUG members. The strength of the partnership between SAP and ASUG is seen in many areas, most notably in the areas of product influence and the co-location of the ASUG Annual Conference with SAP's annual SAPPHIRE NOW event.[4]
Furthermore, ASUG is one of the 12 members of the SAP User Group Executive Network (SUGEN) which is the international voice that unites regional SAP User Groups in an open and honest dialogue.
ASUG provides a forum for members to communicate mutual concerns to SAP,[5] influence software development,[6] exchange ideas and best practices,[7] and establish future priorities.[8] ASUG is dedicated to the understanding,[9] productive use,[10] and advancement of SAP and SAP BusinessObjects products and services.[11]
Members form communities via ASUG Special Interest Groups (SIGs) and regionally based Chapters in North America.[15]
Members of SIGs receive educational, networking, and influence opportunities. Ninety SIGs align with SAP and SAP BusinessObjects products and services in the following areas:[16]
These communities are organized geographically into 37 Chapters throughout the USA and Canada for face-to face education and networking opportunities. Chapters host quarterly face-to-face meetings as part of membership benefits.
Several educational events are held each year by ASUG.
This event delivers customer-driven education, expert insight exchange, and the opportunity to engage with SAP users and partners throughout the Americas. The ASUG Annual Conference touches on all SAP products and services. The 2012 ASUG Annual Conference will take place May 14-16, 2012 in Orlando, FL.
The SAP BusinessObjects User Conference is the only customer-led BusinessObjects user event of the year featuring sessions on topics such as BI strateg;, SAP BusinessObjects Dashboards/Xcelsius integration, design, and development; universe design and development; SAP BusinessObjects Web Intelligence; SAP Crystal Reports; and data management. The 2012 ASUG SAP BusinessObjects User Conference will take place next year September 9-12 at the Walt Disney Swan and Dolphin in Orlando, FL.
The ASUG Community Focus event, which took place November 15-16, 2011 in Anaheim, CA, was designed for SAP professionals to meet in a more intimate setting, similar to an ASUG Chapter meeting, and featured education and other programs intended to serve the unique needs of users in the SAP Customer Relationship Management (CRM), Enterprise Asset Management (EAM), Product Lifecycle Management (PLM), and Supply Chain Management (SCM) user communities.
This fall event, which took place September 9–10, 2009, delivered real-time education, networking, and SAP partner solutions in a virtual setting. The event included a virtual exhibit hall with ASUG Special Interest Group (SIG) Community booths and sponsor areas, and access to more than 150 education sessions that attendees could schedule to match their preferences.
ASUG is steered by a Board of Directors[17] which comprises eleven business and technology professionals, a full-time CEO, and one SAP representative. The Board sets the strategy and direction of the organization across all areas, and works closely with SAP[18] to identify areas for growth and new opportunities. Daily operations are managed by the Chief Executive Officer, Bridgette Chambers, and the ASUG management team[19] who are charged with delivering on the Board’s vision and serving the membership on a daily basis.